Resume Example Free Essays

With 18 years experience as a Cosmetologist, 13 + years as Brand Manager/Director of Education dedicated to protecting the health of citizens. Results of investigating problems and complaints of consumers led to the development of educational programs based on preventative techniques. Health, safety, and sanitation are the primary focus and goal practiced in both my education and occupation. We will write a custom essay sample on Resume Example or any similar topic only for you Order Now I have excellent relationship building skills, highly effective at communicating work efficiently alone, and a motivated team player. As a chemistry and microbiology student independently investigated 6 + moon bedroom illnesses by designing, analyzing samples, reviewing scientific data from multiple forms of media, and reporting the results. This led to an awareness and in-depth study on methods used to sample products, the nature of bacteria, a variety of media and tests used to analyze and identify, and how to give detailed reports both written and orally. Designed study and lab experiments performed by investigating sources of bedroom illnesses such as Colostomies botulism. Appropriate sampling techniques such as swabbing were used to obtain bacteria from food sources, oil, and a variety of other raw materials. The bacteria were grown and cultured on Agar plates and later Gram Stained in order to identify the gram positive bacteria seen with a microscope. Each type of bacteria sampled and analyzed required investigating sources, proper sampling techniques, growing the bacteria, and properly identifying each colony. This led to detailed lab reports regarding all aspects of the investigation, methods, techniques, and results. Developed analytical problem-solving skills, strong time management and organizational skills, maintained detail orientated records and data while monitoring time and temperature sensitive bacteria. This allowed for accurate information to be communicated with the team orally and in written form. As a dietetic student I managed a group of 6 students and 12 kitchen staff in the planning, preparation, and serving of a theme meal for 1 00 + students and faculty. The emphasis of food safety and sanitation resulted in D incident of injury or illness. Negotiated theme meal plan with team a of 6 students and 2 kitchen management staff. Communicated and designed flow charts for all students and kitchen staff to ensure all tasks were accomplished individually and as a team. Led team to practice high standards of food safety and sanitation in the preparation of each product used according to specific guidelines provided by the National Restaurant Association and FDA Food Code. These standards were met by implementing and monitoring use of thermometers and notations made on time. This resulted in healthy yet creative dining experience that successfully served over 1 00 consumers in a safe and sanitary way. Ability to analyze and report through effective communication skills and educate individuals on essential nutrients. Researched vital role of vitamins and minerals on overall processes of the body. Developed application strategies of vital nutrients its relevance to supporting life. Analyzed dietary intake of newborns through end of life stages. As a communications student analyzed and interpreted a variety of media, practiced negotiations on civic issues, and advanced my skills in writing and speaking. This has resulted in the ability to be resourceful, build long lasting relationships with mutual understanding and effectively communicate both orally and in writing. Organized and effectively informed fellow students and instructors on a variety of topics such as the importance of community gardens. By researching every aspect of community gardens from soil to harvest was able to help plan and implement a community garden at Mount Mary College. This was initiated by a speech on the benefits of gardening and oral communication with the Dietetics Department Director. Serving as a resource plans were written up regarding the proposed location, preparation Of the soil, plants to be used, maintenance of the soil and plants, harvesting the crops, and distributing the produce. This resulted in implementation of a community garden which is maintained by students and distributed to the detent community as well as local community members. Effectively communicate with a multitude of personalities, views, and statuses as part of a team or leadership role in collaborative and individual context. Ability to compromise and negotiate divergent ideas, conflicts, and relationships through written, oral, or visual messages in multiple formats and contexts while ensuring the message is mutually understood. As a Cosmetologist I assisted well over 1000 people over the past 18 years with technical skills, highly creative skills, good interpersonal skills, effective communication, and time management skills. This led to a 50% increase in retail profits and 65% increase in profit of services. Service orientated with strong people skills provides lasting relationships and opportunities to generate new ones. Active listener with good interpersonal skills allows for identifying the needs Of the customer and achieving them through critical analysis of the challenges ahead and critical thinking in relation to logic, reasoning, and approach. Ability to apply theory and practical chemical application using creativity and technical skills. This requires actively gathering information and learning about the use and ingredients of the chemicals while maintaining compliance with safety rules and regulations set forth by the FDA and Cosmetology Examination Board. Maintaining up-to-date and detailed records are required for every service performed. Data obtained from monitored use of each chemical allows for possible improvements in application technique or product and correction in actions taken. As Brand Manager/Director of Education have investigated consumer complaints, written detailed reports pertaining to the results, advocated on behalf of consumers and the company, taught over 1,000 classes. This resulted in improvements in product performance, technique of application, and generated over $200,000 in additional sales within the first year. Assisted in development and implementation of investigative techniques used to attain and resolve customer complaints with relation to product performance. Thorough visual and verbal investigation with detailed data recording of product usage and outcomes allowed for accurately written reports delivered to proper authority. This led to being an active contributor to the team and mission of the company to provide quality products that reform safely and effectively. Managing and leading a team of 12 educators and 65 + sales consultants generated a 45% increase in sales for the company. Ability to oversee performance of educators and sales consultants while assisting them in attaining their goals through advocating for consumer needs as well as safe method of product usage. Planned, coordinated, and directed creative marketing plans and events for individual and corporate level establishments. Resulting in achieving sale goals and brand marketing. Demonstrated and effectively communicated a well designed program retaining to the safe and effective use of product and techniques of application. This provided uniform delivery of information to consumers from all educators and sales consultants. Allowing for less confusion and decrease in risk of unsafe product usage. Resulting in desired outcome of product use and consumer loyalty. EMPLOYMENT HISTORY: Eastern Hair Artists Cosmetologist March 2002 to current As a Cosmetologist I developed and practiced service oriented behaviors designed to assist individuals in attaining a desired outcome by utilizing a variety of techniques, skills, and duties. My duties included continuing education, secretarial jobs, actively learning new technical skills brought out by advancements made in products and techniques of application while maintaining compliance with all federal and state regulation. Staying current in technique and product knowledge requires seeking training through the Department of Regulation and Licensing as well as communication with local product distributors. Continuing education hours are accomplished by attending training sessions both online and in a classroom. Online classes provide current sanitation laws required by the State of Wisconsin Department of Regulation and Licensing and Cosmetology Examining Board. Classroom training sessions consist of learning details of product usage and safety precautions through hands on experience working with the products. Secretarial duties include scheduling appointments and maintaining records. Communication skills are used to determine the needs of the customer and schedule the time necessary to perform services while answering any questions the customer may have. Records are maintained in detailed client files providing information regarding allergies, medications, services performed, products used, dates of services, processing times and applications. Attaining desired results is a duty that requires careful analysis of data, an understanding of chemicals, analytical thinking, and creativity. By analyzing detailed client profile records the chemicals used to perform the services must be carefully thought out. For example, if a client is allergic to particular ingredients an awareness of what is in the products must be acknowledged and determined as fit or unfit for the service. Analysis of the integrity of the hair and chemical components in a product must also be thought out and determined as fit or unfit for the service. By listening without interruption, interpreting the message, and creating a mutual understanding along with the careful analysis of data obtained creativity leads to the desired result. Taking action to ensure a safe environment is a duty performed by maintaining compliance with safety and sanitation regulations. This is accomplished by keeping a sanitary’ station with chemical use and storage in compliance with regulation guidelines as well as clean and sanitary tools such as combs and shears. To maintain up-to-date compliance, the Cosmetology Examining Board and Department of Regulation and Licensing web sites roved safety rules and regulations set forth by federal and local government agencies. Four Star Beauty Supply/Nexus Beauty Products Company/Essence Hairier Milwaukee, Wisconsin September 1996-2009 As Brand Manager/Director of Education assisted in investigations, communicated findings of the investigation, advocated for positive changes, and educated others by utilizing a variety of techniques, skills, and duties. My duties included developing and implementing techniques of investigation, maintaining open communication, working as a member and leader of a team, and coordinating events. Duties involved in developing and implementing investigations entailed working with consumers and other regional Management or Directors through written and verbal communication. Careful records were maintained regarding observations, reactions, concerns, and issues encountered by consumers. This was carried out by regular emails, phone conversations, and detailed reports of problems encountered by consumers. Working with the team of Managers and Directors allowed for compiling data that resulted in improving product performance and techniques used to perform services. Once improvements were made or advancements in technique were signed a follow up conversation provided strategies to reconcile consumer complaints. Actions taken to ensure understanding of the strategies designed to reconcile concerns where handled with open communication through email, telephone, and personal appearance. Coordinating and design inning classes for consumers, education team members, and sales consultants required communication with a variety of individuals and establishments, booking guest speakers, and overseeing marketing media. Keeping open lines of communication allowed for determining the need to coordinate and design classes that fit needs of consumers in determined areas. Booked appropriate guest speakers by communicating with them in regard to availability and specified topic to be covered. Worked with a team of graphic designers to design marketing materials such as posters and fliers. How to cite Resume Example, Papers

John hancock Essay Example For Students

John hancock Essay SchizophreniaWhat You Need to Know Schizophrenia is a serious disorder which affects how a person thinks, feels and acts. Someone with schizophrenia may have difficulty distinguishing between what is real and what is imaginary; may be unresponsive or withdrawn; and may have difficulty expressing normal emotions in social situations. Contrary to public perception, schizophrenia is not split personality or multiple personality. The vast majority of people with schizophrenia are not violent and do not pose a danger to others. Schizophrenia is not caused by childhood experiences, poor parenting or lack of willpower, nor are the symptoms identical for each person. What causes schizophrenia?The cause of schizophrenia is still unclear. Some theories about the cause of this disease include: genetics (heredity), biology (the imbalance in the brains chemistry); and/or possible viral infections and immune disorders. Genetics (Heredity). Scientists recognize that the disorder tends to run in fam ilies and that a person inherits a tendency to develop the disease. Schizophrenia may also be triggered by environmental events, such as viral infections or highly stressful situations or a combination of both. Similar to some other genetically-related illnesses, schizophrenia appears when the body undergoes hormonal and physical changes, like those that occur during puberty in the teen and young adult years. Chemistry. Genetics help to determine how the brain uses certain chemicals. People with schizophrenia have a chemical imbalance of brain chemicals (serotonin and dopamine) which are neurotransmitters. These neurotransmitters allow nerve cells in the brain to send messages to each other. The imbalance of these chemicals affects the way a persons brain reacts to stimuliwhich explains why a person with schizophrenia may be overwhelmed by sensory information (loud music or bright lights) which other people can easily handle. This problem in processing different sounds, sights, smells and tastes can also lead to hallucinations or delusions. What are the early warning signs of schizophrenia?The signs of schizophrenia are different for everyone. Symptoms may develop slowly over months or years, or may appear very abruptly. The disease may come and go in cycles of relapse and remission. Behaviors that are early warning signs of schizophrenia include:Hearing or seeing something that isnt there A constant feeling of being watched Peculiar or nonsensical way of speaking or writing Strange body positioning Feeling indifferent to very important situations Deterioration of academic or work performance A change in personal hygiene and appearance A change in personality Increasing withdrawal from social situations Irrational, angry or fearful response to loved ones Inability to sleep or concentrate Inappropriate or bizarre behavior Extreme preoccupation with religion or the occult Schizophrenia affects about 1% of the world population. In the United States one in a hundred people, about 2.5 million, have this disease. It knows no racial, cultural or economic boundaries. Symptoms usually appear between the ages of 13 and 25, but often appear earlier in males than females. If you or a loved one experience several of these symptoms for more than two weeks, seek help immediately. What are the symptoms of schizophrenia?A medical or mental health professional may use the following terms when discussing the symptoms of schizophrenia. Positive symptoms are disturbances that are added to the persons personality. Delusions false ideasindividuals may believe that someone is spying on him or her, or that they are someone famous. Hallucinations seeing, feeling, tasting, hearing or smelling something that doesnt really exist. The most common experience is hearing imaginary voices that give commands or comments to the individual. Disordered thinking and speech moving from one topic to another, in a nonsensical fashion. Individuals may make up their own words or sounds. Negative symptoms are capabilities that are lost from the persons personality. .ud9a8ed14d431e706de0ca4d2cd436b7c , .ud9a8ed14d431e706de0ca4d2cd436b7c .postImageUrl , .ud9a8ed14d431e706de0ca4d2cd436b7c .centered-text-area { min-height: 80px; position: relative; } .ud9a8ed14d431e706de0ca4d2cd436b7c , .ud9a8ed14d431e706de0ca4d2cd436b7c:hover , .ud9a8ed14d431e706de0ca4d2cd436b7c:visited , .ud9a8ed14d431e706de0ca4d2cd436b7c:active { border:0!important; } .ud9a8ed14d431e706de0ca4d2cd436b7c .clearfix:after { content: ""; display: table; clear: both; } .ud9a8ed14d431e706de0ca4d2cd436b7c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud9a8ed14d431e706de0ca4d2cd436b7c:active , .ud9a8ed14d431e706de0ca4d2cd436b7c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud9a8ed14d431e706de0ca4d2cd436b7c .centered-text-area { width: 100%; position: relative ; } .ud9a8ed14d431e706de0ca4d2cd436b7c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud9a8ed14d431e706de0ca4d2cd436b7c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud9a8ed14d431e706de0ca4d2cd436b7c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud9a8ed14d431e706de0ca4d2cd436b7c:hover .ctaButton { background-color: #34495E!important; } .ud9a8ed14d431e706de0ca4d2cd436b7c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud9a8ed14d431e706de0ca4d2cd436b7c .ud9a8ed14d431e706de0ca4d2cd436b7c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud9a8ed14d431e706de0ca4d2cd436b7c:after { content: ""; display: block; clear: both; } READ: Nutrition EssaySocial withdrawal Extreme apathy Lack of drive or initiative Emotional unresponsiveness What are the different types of schizophrenia?Paranoid schizophrenia a person feels extremely suspicious, persecuted, or grandiose, or experiences a combination of these emotions. Disorganized schizophrenia a person is often incoherent in speech and thought, but may not have delusions. Catatonic schizophrenia a person is withdrawn, mute, negative and often assumes very unusual body positions. Residual schizophrenia a person is no longer experiencing delusions or hallucinations, but has no motivation or interest in life. Schizoaffective disordera person has symptoms of both schizophrenia and a major mood disorder such as depression. No cure for schizophrenia has been discovered, but with proper treatment, many people with this illness can lead productive and fulfilling lives. What treatments are available for schizophrenia?If you suspect someone you know is experiencing symptoms of schizophrenia, encourage them to see a medical or mental health professional immediately. Early treatmenteven as early as the first episodecan mean a better long-term outcome. Recovery and RehabilitationWhile no cure for schizophrenia exists, many people with this illness can lead productive and fulfilling lives with the proper treatment. Recovery is possible through a variety of services, including medication and rehabilitation programs. Rehabilitation can help a person recover the confidence and skills needed to live a productive and independent life in the community. Types of services that help a person with schizophrenia include:Case management helps people access services, financial assistance, treatment and other resources. Psychosocial Rehabilitation Programs are programs that help people regain skills such as: employment, cooking, cleaning, budgeting, shopping, socializing, problem solving, and stress management. Self-help groups provide on-going support and information to persons with serious mental illness by individuals who experience mental illness themselves. Drop-in centers are places where individuals with mental illness can socialize and/or receive informal support and services on an as-needed basis. Housing programs offer a range of support and supervision from 24 hour supervised living to drop-in support as needed. Employment programs assist individuals in finding employment and/or gaining the skills necessary to re-enter the workforce. Therapy/Counseling includes different forms of talk therapy, both individual and group, that can help both the patient and family members to better understand the illness and share their concerns. Crisis Services include 24 hour hotlines, after hours counseling, residential placement and in-patient hospitalization. Antipsychotic MedicationThe new generation of antipsychotic medications help people with schizophrenia to live fulfilling lives. They help to reduce the biochemical imbalances that cause schizophrenia and decrease the likelihood of relapse. Like all medications, however, anti-psychotic medications should be taken only under the supervision of a mental health professional. There are two major types of antipsychotic medication: Conventional antipsychotics effectively control the positive symptoms such as hallucinations, delusions, and confusion of schizophrenia. New Generation (also called atypical) antipsychotics treat both the positive and negative symptoms of schizophrenia, often with fewer side effects. Side effects are common with antipsychotic drugs. They range from mild side effects such as dry mouth, blurred vision, constipation, drowsiness and dizziness which usually disappear after a few weeks to more serious side effects such as trouble with muscle control, pacing, tremors and facial ticks. The newer generation of drugs have fewer side effects. However, it is important to talk with your mental health professional before making any changes in medication since many side effects can be controlled.

Marvel Comics and Toy Biz free essay sample

Were the problems caused by bad luck, bad strategy or bad execution? Marvel had six principle lines of business i. e. Sports Entertainment Cards, Toys, Childrens Activity Stickers, Publishing, Confectionery Consumer Products and Licensing of characters. While carrying on operations in these lines of business, Marvel ignored the alternative means of entertainment which were trending e. g. video games. Moreover, interest of collectors in comic books was reduced which was not addressed by Marvel. So it was the bad strategies of Marvel which caused it to file for Chapter 11. Question 2 a)Will the new restructuring plan solve the problems that caused the Marvel to file for Chapter 11? The plan suggested by Perlman has three parts: Investment of $350 million by Andrew Group Investments made by Andrew group will relax the Cash flow position of Marvel. It will increase its net cash reserves, after acquisition of Toy Biz, by $33. 5 million Acquisition of Toy Biz Toy Biz is engaged in business of manufacturing toys based on Marvel characters. We will write a custom essay sample on Marvel Comics and Toy Biz or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It generates cash flows of approximately $60 million per annum which can be used to service Marvel’s debt. Moreover, profits of Toy Biz help to offset more than 100 million of net operating losses of Marvel. Exchange of public debt Third part is to exchange $894 million debt for equity. This will relax the burden of interest payments. Marvel is facing problems of decreased revenue profits and there is a risk that it may violate some bank loan covenants. Acquisition of Toy Biz will help Marvel in setting off losses. Moreover, by converting loans to equity it will reduce debt servicing which will help to reduce risk of bankruptcy. New investment by Andrew group will help it to resolve current cash flow problems. b)As Carl Icahn, would you vote for the proposed restructuring plan? After announcement of proposed restructuring plan and sale of bonds by Fidelity and Putnam, price of Marvel stock and zero coupon bonds fall significantly. Although, Carl Icahn purchased bonds at deeply discounted prices yet, after announcement of restructuring plan price of bonds further decreased. Since revised plan caused the bond prices to fall and will cause loss to Carl Icahn, he should not vote in favor of this plan. Question 5 a)Why Fidelity and Putnum sold their bonds? After meeting with chairman of Andrew group, both investors realized that after the restructuring of Marvel, market value of shares will drop. Since bonds were secured by equity, forecasted fall in value of equity created a risk that collateral will not be sufficient to pay off debts. So both investors sold bonds in order to avoid anticipated losses. b)Why did Marvel’s zero coupon bonds drop on Nov 12, 1996? Sale of bonds by Fidelity and Putnum right before the announcement of restructuring plan gave a message to other bond holders that these two investors must be having some insider information that an unsuccessful restructuring plan will be announced. Due to this market sentiment, price of Marvel’s bonds fall.

Most Effective Assessment And Teaching Techniques Article

Most Effective Assessment And Teaching Techniques Article Most Effective Assessment And Teaching Techniques – Article Example Most Effective Assessment and Teaching Techniques Teachers can only get the best out of their if they abandon the old-fashioned teaching techniques for modern methods. The techniques in this context refer to various actions as well conditions that teachers establish for facilitating learning activities (Laurillard 11). One area that requires modest techniques of teaching is lecturing. A good technique of administering lectures is by asking learners rhetorical questions. The professor can pause after every 10 minutes and encourage learners to note the answers. Another useful technique in lecturing is using guided lectures (Laurillard 64). In this case, students can listen to recorded lectures but they do not take notes. The instructor then gives the class around five minutes to record what they learn from the lecture. It is also necessary that the learners engage in discussion groups where they reconstruct the lecture by using supportive data to prepare complete notes and refer to the instructor for resolving questions that may arise. For teaching to be effective, the learners should be able to answer some mastery quizzes. Immediate mastery tests help learners to retain knowledge twice as much as they would have retained with normal learning procedures. Other effective learning techniques are the group discussions or group works (Laurillard 181). Learners can easily grab knowledge through short readings, case studies, role-play, and visual studies. Besides, encouraging critical thinking through thoughtful questions is a good way of improving the learnability of students. The instructor should engage students with descriptive as well as reflective questions. Other effective strategies are those that encourage active learning. A good technique for active learning is brainstorming where the teacher solicits ideas from the students. The instructor can supplement active learning with concept models. However, technology brings new teaching techniques like use of audi o-visual techniques as well as online learning that occurs outside the classroom (Laurillard 98). There are also clickers or systems for classroom responses where students record their answers, and the device gives instant results thereby encouraging class engagement. Moreover, podcasts have also proved useful in classrooms because they help students to revisit their learning activities.Work citedLaurillard, Diana. Rethinking university teaching: A conversational framework for the effective use of learning technologies. Routledge, 2013. Print.

How to Map Content to Your Marketing Funnel to Boost Conversions

How to Map Content to Your Marketing Funnel to Boost Conversions Here’s the problem: You’ve created an excellent website, but no one is buying. Or maybe you’ve written an awesome blog post, and it hasn’t done anything to drive conversions. You review your marketing funnel and realize the content you’ve created focuses on one section of your funnel and leaves out the others. This creates a gap that your prospects can â€Å"leak† out from and cause you to miss potential revenue. Whats the solution? Mapping out content ideas on your editorial calendar, and aligning them with each stage of the funnel. This way, you can present potential customers with the right message, at the right time, to encourage more purchases. At , we saw this in action when we used the following framework to help us create an email drip campaign that increased our conversions by 69.77%. In this post, we’ll walk you through exactly what a marketing funnel is and how to map your content to your funnel. We’ll also walk you how to develop messaging and show you how to choose best types of content to deliver those messages at each stage in the funnel. How to Map Content to the Marketing Funnel and Boost Conversions By 69.77% via @Download Your Marketing Funnel Content Mapping Template This easy-to-use spreadsheet will help you sort the content you’ve already created and assign it to stages in your funnel. Plus, you’ll also easily be able to see where the gaps in your content are so you can map new content to prevent those leaks. This content, in turn, will guide your audience all the way through the funnel. Before we launch into how to map out your marketing funnel, there are a few terms you should keep in mind. Marketing Funnel: The journey that customers take from being completely unaware of a brand to purchasing their products. Content Mapping:  A process where you decide what content is most appropriate for a person at a given time. TOFU/MOFU/BOFU: Each of these acronyms refers to the parts of the funnel. The top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). Discovery:  Your customers are just beginning to understand what your brand is about. They are experiencing some pain point in their life, and they aren’t sure how to fix it. Consideration:  They are now aware that there are solutions to the problem they are facing and that your brand offers one. What they don’t know is that your brand provides the best solution to their problems. Purchase:  They know about your solution and think you are the best option, but they need one last little shove over the line to buy your product.What exactly does the marketing funnel look like, anyway?Why Is Understanding The Marketing Funnel Important? Understanding how your customers flow through your marketing funnel is essential to make sure that it does its job. Here’s an infographic that gives you a little more information. Why is it important to understand how the marketing funnel works?The fact of the matter is that people don't move through the funnel in a linear process. So, you'll need to have content that reaches your audience at whatever stage they're at. 5 Marketing Funnel Examples Marketing funnels can come in all shapes and sizes. They will change a bit based on the company that created them, so here are six examples to look at. The Marketing Funnel The funnel is built in five stages and looks like this: Moz Marketing Funnel Moz’s  marketing funnel looks like this. Single Grain Marketing Funnel The Single Grain marketing funnel  looks a little like the Moz funnel, but it breaks down into three parts instead of four. Crazy Egg Sales Funnel The Crazy Egg sales funnel  looks a little different than all the other marketing funnels. In this example, theirs is mapped out based on the pages they’ve created to address customer needs at each stage of the funnel. Where the other examples are more theoretical, this one shows how a website might be structured to move customers down the funnel. Neil Patel’s Conversion Funnel Neil Patel’s conversion funnel  resembles more of a bow-tie and looks like this. If you want to learn more about different sales funnels and how they work check out this video from a CMWorld talk by Andrew Davis. Determine Who Your Target Audience Is Before you dive into your funnel, you need to  define your audience persona. Why is knowing your target audience so important? Because if you don’t know who you’re talking to,  you can’t craft the right messages  that will help them move through your funnel. So what is an audience persona,  and how can you create one? An audience persona is: A document that details your target audience’s who, what, when, where, and why. It also includes general demographic information such as gender, job title, job function, business size, team size, needs, pain points, and challenges. To build  your marketing persona, you need to be able to answer the following questions: What pain points are your potential customers experiencing? Where do they live and work? What gender are they? What hobbies do they enjoy? You can gather that information by sending a survey through social media or email. You can create a survey  using services like Survey Monkey  or Poll Daddy.  Once you have your data collected format your information into an audience persona statement.   Ã¢â‚¬Å"[INSERT YOUR BRAND] creates content to help and inform [INSERT DEMOGRAPHIC] so they can [INSERT ACTION] better.† Recommended Reading: How To Find Your Target Audience With A Marketing Persona How To Map Content To Your Marketing Funnel The marketing funnel goes by many names, but the core of each one is still the same. At , our marketing funnel looks like this: How much content should marketers create at each stage of the funnel?Now, you usually would want a customer to flow through the marketing funnel from top to bottom. However, this isn’t always the case. Sometimes your customers can enter in at a different point of the funnel besides the top. If you don’t have content throughout the funnel that helps guide your customers to the bottom, they will most likely get frustrated and leave. So how can you ensure that there is content in each phase of your funnel? You can do this by mapping out each phase and assigning content to it. As we’ve mentioned,  there are three phases to the marketing funnel. At ,  we’ve broken each of down into  different subcategories, too. Here’s what our stages look like. Discovery In the Discovery phase of your marketing funnel, your customers know  absolutely nothing about your brand. The end goal of this phase is to have people learn more about your company. Your content should slowly guide your customers to the conclusion that while they can solve their problem themselves, your product will make it easier. Some recommended content types for this phase of the marketing funnel are: Blog posts Podcasts Infographics Social media posts Videos Microsites Guides Before you decide what  types of content that you’re going to create for this phase of the funnel,  you need to determine the messages you’ll send. Unaware Phase The unaware phase is the very top part of your marketing funnel. At ,  we define this phase as: These prospects haven't identified a pain or a solution. They may have stumbled across a link to our blog or website within a piece they were reading, met us at an event, or saw an industry ad. Another possibility is that something we published piqued their curiosity. You can use this definition or you can come up with your own. After you have your definition set, record it in your template: The message that needs to be delivered to your audience in this phase of the funnel should be about solving a problem or answering a question they might research. They’re reading your content for a reason. That problem may or may not be directly solvable by your product, but it should be something that your target audience cares about. In this phase, you’re trying to  get their attention and  show  them they can trust you. Define the message you want your content to send in the unaware section and record it in your template: If you’ve already written marketing content, how do you know if it falls into the unaware category? Ask yourself these two questions: Does this content relate broadly to your audience’s interests  (not just your product)? Does this address a potential pain point? If the answer to both is yes, you can categorize it as top of the funnel/ unaware content. The last section of your template that needs to be filled in is the example section and the expectations that your unaware content needs to meet: RExamples of Unaware Content From The Blog: How to Write a Powerful Case Study Fast With 35 Examples Red Bull Marketing Strategy: What You Need to Know (And How to Copy It) Pain Aware Phase The next phase of this process is the pain aware phase. This is where your customer realizes there is a problem that needs to be fixed. We define this stage as: These prospects feel pain of some kind, but don't know of a solution. They have identified an issue/challenge with their existing process, and are actively looking for information to help them fix it. Add your definition to your template. The message you need to deliver in this  phase is: You can identify the problem and you will teach them how to fix it. The difference between the pain aware stage and the unaware stage is that the problem you are looking to solve for your reader directly ties into your product. To identify if your previously written content fits the pain aware stage, ask yourself the following: Are you addressing a specific problem that your product solves? Are you teaching them how to solve this problem? If the answer is yes, you can file that content under pain aware. Add in the expectations your pain aware content needs to meet as well as any examples that you may have. Examples of Pain Aware Content From The Blog: How to Increase Marketing Efficiency With Content Workflows How To Build The Best Social Media Promotion Schedule For Your Content Solution Aware Phase The solution aware phase of your marketing funnel is when your potential customer realizes that there are products out there that may help solve their problem. The definition we use at is: These prospects feel a specific pain and just discovered there are solutions for it. They have hit the point of frustration where they actively seek solutions to help. They know tools are designed to help them solve the problem. Use ’s definition or create your own and add it to your template. The message that needs to be delivered for this phase should be targeted toward  showing your customer that there are solutions that solve their problem  (including your product). They could take care of the problem by themselves by implementing your advice. However, your product will make it even easier. Decide what message you want to send during the solution aware phase of your content and record it in your template. Now, if you’re trying to categorize solution aware content for your funnel, here are the questions to ask: Are you addressing your product category directly? Are you showing customers what to look for in the solution they’re searching for? Are you positioning your product against others? If you answered yes to those questions, you can fill that piece of content under the solution aware category. Identify the expectations that your solution aware content needs to meet as well as examples of solution aware content that you’ve already created. Examples of Solution Aware Content From The Blog: How To Plan A Marketing Calendar That Actually Works The Best 2018 Content Calendar Template to Get Organized All Year Consideration Once your potential customers are out of the discovery phase of your funnel, they move on to the consideration phase. At this point, they are aware of your organization and are actively thinking about purchasing your product. Now you need to convince them that your product is the best one out there. Some recommended content types for this phase of your funnel are: Case studies Trials Demos Product video Product Aware Phase In the product aware phase of your marketing funnel, your customer is finally aware that your product is the solution that they’ve been looking for. At we define this phase as: These prospects are learning our product is a solution to the pain. They may be trialing and comparing different tools to ultimately choose the best one that will solve their pain. Decide on your definition and record it in your template. The message that needs to be delivered to your potential customers at this point in the funnel is that while other products could solve their problem, yours is the best option. Based on that information, decide what kind of message you need to deliver with your product aware content and record it in your template. If you are trying to decide if your existing content fits into this format, ask yourself the following: Are you directly positioning your product as the best solution to their problem? Are you showing them how your product works? Are you emphasizing what makes your product stand out? The last step for your product aware phase is deciding what expectations your product aware content needs to meet and examples of product aware content you’ve created. Examples of Product Aware Content From The Blog: What Is The Best Social Media Scheduling Tool On The Market? How to Overcome Makeshift Marketing: The Buyer's Guide Purchase The last phase of your marketing funnel is the purchase phase. At this point, your customer should be ready to convert to buying your product. They may just need that extra push to get there. Some recommended content types to create at this stage of the funnel are: Sales page Webinars Customer stories Pricing pages Testimonials Reviews Most Aware Phase This is the final subcategory of your marketing funnel. At this point, your customers are the most aware of your product and are ready to purchase. We define this phase as: These prospects are learning that our product is the best solution to the pain. They love our product in comparison to the other tools available to solve the pain and are looking for options to purchase. They are deciding which plan fits them best and how it works in their budget. Define what most aware phase means for your marketing team and record it in your template. The message that your audience needs to hear at this point is reaffirming their decision to trust your product and possibly see how others in their position have loved their choice. Using that information, highlight what message your most aware content needs to send to your audience. If you’re trying to decide if the content you’ve already written fits this phase, answer the following questions: Are you providing them with in-depth info about how your product works? Are you explaining your different pricing options or product lines? Do you include testimonials from other customers about your product? Finally,  identify the expectations your most aware content needs to meet and include examples of most aware content you’ve already created. Examples of Most Aware Content From The Blog: How To Pitch Using To Organize Your Marketing To Your Boss From Spreadsheets to : How to Make the Transition Successfully Using Your Marketing Funnel Template To Map Content Now that you know what makes up your marketing funnel,  you can move on to the very last piece:  filling in the content gaps in your funnel. Using your template,  fill in the content name, the URL (if applicable), the publish date,  and the stage in the funnel your content is in. Use the questions listed earlier in this post to determine which phase of the funnel your content belongs in. Once you have everything sorted, you may have your funnel stages listed out of order like this: You can sort your content by stages in the funnel by selecting column A on your spreadsheet. Click Data and then sort: Select â€Å"Continue with the current selection†: Make sure that you sort by column A: Click OK  and you should be good to go: Now you can track your content this way, or you can make it even easier and track, organize,  and publish your content with . Our marketing calendar has several organization features that will help you map your content to the funnel. Recommended Reading: Marketing Calendar By : A Centralized View For All Your Marketing Efforts Using Tags and Color Labels to Label Content and Funnel Stages in Tags in   can help you sort and label your content quickly and easily. To use them, select the piece of content on your calendar and click Tag in the upper left-hand corner: Type in the tag name and you’re good to go. You can also use the filter in your calendar to sort by tags. Choose the funnel in the upper left-hand corner, scroll down to Tags and select the tag you want to sort by: You can also sort and organize content using Color Labels. Color labels allow you to assign specific color codes to your content and sort your content types according to what color they are. To use them, go to the settings portion of your calendar and scroll down to Color Labels. Each color code will need its own label. The best part is that with Custom Color Labels, you can always create more: Once you have your labels built, go back to your primary calendar and select or create a piece of content. In your content, you’ll see a little white circle. Your color labels will appear, and you can select which one fits the content best: You can sort your calendar by Color Labels as well by going back up to your funnel and scrolling down to Labels. Go Create Awesome Content For Any Phase In The Funnel Now you know how your marketing funnel should work and how to solve the gaps in your funnel with content that helps increase conversions. Work with your entire marketing team to brainstorm what’s next and constantly adjust your material based on what’s working for your customers and what isn’t. Then, when you’re ready to get into the planning and execution phase of your content,  start a free trial  or schedule a demo  with . See how our marketing calendar can help you get and stay organized as well as sort all your content by marketing funnel stages. Do you have a different funnel that is creating success for your marketing team? Tell us about it in the comments below.

Eating Habits of Students Essay Example | Topics and Well Written Essays - 1750 words

Eating Habits of Students - Essay Example The importance of a healthy lifestyle is inevitable. A good and healthy lifestyle starts with the diet one takes (Bailey, 2007 ). A blend of calorie intake together with fruit and vegetable consumption, as part of the diet, is advisable in ensuring a balanced diet. It helps prevent lifestyle-related disorders and diseases (MacClanccy, Henry, & Macbeth, 2009). Strict dietary guidelines help maintain a healthy diet and avoid the big gap in dietary divide experienced today by many people. The prevalent short lifespan emanates from the wrong choice of diet that end up affecting our health (Shepherd & Raats 2006). The young generation seems to pay little attention to the crucial topic of diet and health. Their choice of diet remains a secondary consideration in their responsibility for their health (Gullotta, Adams & Ramos 2005). Dietary disorders among young people are on the rise at an alarming rate. Instances of obesity in young people are increasing more than ever experienced. Accordi ng to Richards, 2007, guiding the young generation on issues of diet and health become essential. Topics such as the choice of food, awareness of a well balanced diet and the need to create attention to nutrition among by young people need further elaboration. Teaching the youth about diet and health, therefore, is indispensable an issue most governments must consider engaging (Berg 2002). Statistics in the United Kingdom show that several schools going students have poor knowledge of diet and health (McGinnis & Gootman 2006). Several students express low attention to nutrition. The choice of a better diet by students is poorly in several students (Glass 2009). In what areas many students pay less attention to, as far as diet and health are concerned, this report sorts to find out. The report discusses the important dietary areas overlooked by students and their extent of caution to their health. 2. Method In order to find out the eating habits of students, a survey was conducted wi th the help of an oral questionnaire. Total 30 randomly selected students in the UK took the interview in different learning institutions for the purpose of representing the student population. The group of respondents composed of students from different learning institutions at different stages of studies. The respondents consisted of fifteen boys and fifteen girls. The questionnaire (attached in the appendix) consists of different kinds of questions which chiefly build upon each other. The question types used is, for example, â€Å"yes/no†, multiple choice and ranking questions. In addition, some questions require the respondents stating their own opinion or telling more about their own experiences. While the questionnaire is not plainly segmented, it focuses on one major topic of health and diet. The questionnaire consists of seventeen (17) questions. The first question asks about the respondent’s gender. The second question asks about the frequency of meals taken b y students per day. The number of meals ranges from one (1) to four (4) per day. The third asks the opinion of the responder, whether he or she gets a balanced diet. It offers five options of response to the question. The fourth question inquires the respondent’s knowledge of a balanced diet. The fifth question asks the respondent about his or her preferred meal.

My ideal hero Essay Example | Topics and Well Written Essays - 1000 words

My ideal hero - Essay Example This also meant that the right people, such as Dumbledore, who was not believed by the general adult population, could be believed without the doubt because as children, Harry, Ron, and Hermione were not subject to the adult pressures that a culture can place upon its citizens to believe certain untruths. When the outlaw aesthetics become the core of their movement, they adhere to the concept that what is right supersedes what is law. Through the advantages of their innocence and age, that they have less to lose than most of the adults in the world, they can adapt to the outlaw fringes in order to accomplish their goals. Harry is able to use his youth to infiltrate the needs of his realm in a way that the adults who have similar goals are unable to accomplish. Harry Potter comes across as the average boy in terrible circumstances, who blossoms when the truth of his life is revealed to him. His adolescence is a mirror of the events in the average life of a teenager, his struggles meta phors for the struggles that most youths find themselves struggling to overcome. He reflects both the constructs of the youthful hero and the outlaw hero, his actions flexible to the situation, his youth affording him the freedom to go against the grain as needed. Harry, unlike many heroes, embraces his role within his community, fervently going after the villain because that villain took his family. His role and his motivation are in harmony, his desire to overcome the evil in this world a priority.... ommon feelings of isolation and alienation that are the initial mundane and common feelings that are attributed to Harry, despite the extremes of his life, create the first level of empathy with readers, but then it is turned so that his survival, his ability to live through his childhood and begin the journey of adolescence, makes him a hero. Seger states that hero stories â€Å"come from our own experiences of overcoming adversity, as well as our desire to do great and special acts† (357). The dynamic is a powerful way in which his life connects to the reader. However, just like the adolescence that everyone experiences, Harry must now choose to live up to the perceptions that have been created around him and fulfill the expectations with which others have framed his identity - or not. This dilemma is at the core of adolescence, the concept of now finding a path on which to wander in order to fulfill the balance between what is expected and what is desired for one’s o wn life (Kroger 3). Harry begins his journey in the same place that most pre-teens begin their journey - adhered to the expectations of the adults in their life. Harry represents two sides of a coin; each side in opposition to the other, thus his heroism has the best chance of connecting to the audience, just as most cinematic heroes tend to represent a duality. Heroes connect to the audience by having diametrical attributes that are in opposition (Ray 343). Harry begins his journey through opposing identities. The next step from that point is in trying to find a way to define one’s self through actions that either support or deny this expectation. The one difference between Harry and most pre-teen age children is that his preconceived identity through the adults in his new world is that he is a hero